Rafe Maclean Architects is a New Zealand architectural practice dedicated to producing elegantly crafted buildings through innovative use of interesting materials.

Background

Rafe Maclean Architects is a New Zealand architectural practice dedicated to producing elegantly crafted buildings through innovative use of interesting materials.

Brief

The visual identity needed to reflect the type of work and ideas the practice was producing – minimal and considered, with detailing that is playful, sustainable and well crafted.

Result

Subtle accents of red bring moments of intrigue to the brand identity. The design system offers a clear typographic hierarchy which echoes the studio ethos of elevated simplicity.

SCOPE

Wordmark
Visual Identity
Website
Stationery
Art Direction

CREDITS

Project Partner:
Koen Arbouw

Website Development:
Koen Arbouw

Architectural Photography:
Mickey Ross & Simon Devitt

Rafe Maclean Architects is a New Zealand architectural practice dedicated to producing elegantly crafted buildings through innovative use of interesting materials.

Background

Rafe Maclean Architects is a New Zealand architectural practice dedicated to producing elegantly crafted buildings through innovative use of interesting materials.

Background

The visual identity needed to reflect the type of work and ideas the practice was producing – minimal and considered, with detailing that is playful, sustainable and well crafted.

Result

Subtle accents of red bring moments of intrigue to the brand identity. The design system offers a clear typographic hierarchy which echoes the studio ethos of elevated simplicity.

SCOPE

Wordmark
Visual Identity
Website
Stationery
Art Direction

CREDITS

Project Partner:
Koen Arbouw

Website Development:
Koen Arbouw

Architectural Photography:
Mickey Ross & Simon Devitt