Wilson & Dorset gather what nature has designed so perfectly and simply reimagine it.

Background

Wilson & Dorset is a lifestyle brand born out of Ben Wilson and Amanda Dorset's joint appreciation of nature and design. Sourcing only the finest quality New Zealand sheepskin and reimagining as simple, intuitive pieces for the home.

Brief

The brand had long been tied to the the geographic location of its origins – Wanaka, New Zealand. The desire to break away from the old 'Wanaka Living' and transform to a more worldly persona prompted a complete brand refresh, starting with the name.

Result

The brand identity is reflection of the couple’s values – South Island born, worldly, ethically sourced and designed for living. The simplicity and honest nature of the new name, filtered through the brand identity and calming art direction. Wilson & Dorset has since become a household name in New Zealand with concept stores across the Asia Pacific.

SCOPE

Naming
Brandmark
Visual Identity
Art Direction
Sales Collateral
Retail Packaging
Concept Store Signage
Advertising

CREDITS

Photography:
Evie MacKay

Wilson & Dorset gather what nature has designed so perfectly and simply reimagine it.

Background

Wilson & Dorset is a lifestyle brand born out of Ben Wilson and Amanda Dorset's joint appreciation of nature and design. Sourcing only the finest quality New Zealand sheepskin and reimagining as simple, intuitive pieces for the home.

Brief

The brand had long been tied to the the geographic location of its origins – Wanaka, New Zealand. The desire to break away from the old 'Wanaka Living' and transform to a more worldly persona prompted a complete brand refresh, starting with the name.

Result

The brand identity is reflection of the couple’s values – South Island born, worldly, ethically sourced and designed for living. The simplicity and honest nature of the new name, filtered through the brand identity and calming art direction. Wilson & Dorset has since become a household name in New Zealand with concept stores across the Asia Pacific.

SCOPE

Naming
Brandmark
Visual Identity
Art Direction
Sales Collateral
Retail Packaging
Concept Store Signage
Advertising

CREDITS

Photography:
Evie MacKay